Founded by a group of passionate entrepreneurs, Ariel and Renato, founders of 99 and Eduardo Musa, former owner and CEO of Caloi, Yellow is the first brazilian dockless bicycle-sharing platform that is operated via an online mobile app.

    We will enable users to hire a bicycle anytime and anywhere.

    It is a revolutionary and game-changing startup providing a convenient and on-demand bike hire service. We will make daily commuting more efficient, by solving the ”Last and First Mile Challenge”.

    Yellow, an affordable and fun commute ;)

    Our Leaders

    Meet the team here at Yellow ;)

    • Ariel Lambrecht


    • Eduardo Musa


    • Renato Freitas


    • Ricardo Lazaro


    • Leila Dreifus


    • Luiz Felipe Marques


    • Milton Achel

      Institutional Relations & Governmental Relations

    • Carla Barone

      People & Facilities

    • Caio Franco

      Legal & Regulatory