Founded by a group of passionate entrepreneurs, Ariel and Renato, founders of 99 and Eduardo Musa, former owner and CEO of Caloi, Yellow is the first brazilian dockless bicycle-sharing platform that is operated via an online mobile app.
We will enable users to hire a bicycle anytime and anywhere.
It is a revolutionary and game-changing startup providing a convenient and on-demand bike hire service. We will make daily commuting more efficient, by solving the ”Last and First Mile Challenge”.
Yellow, an affordable and fun commute ;)